Have you ever asked why, if Apple’s obsession with simplicity is so obvious, and the financial results are equally obvious, why on earth aren’t other technology companies simply copying Apple’s methods to achieve the same level of success?

The quick answer: It ain’t easy. Simplicity is not merely a layer that can be grafted onto a business. It isn’t available in a pre-packaged version. It doesn’t work with an on/off switch. Yet it’s there for absolutely anyone to take advantage of, if only they have the determination and knowledge.