Joseph Stalin

Ideas are more powerful than guns. We would not let our enemies have guns; why should we let them have ideas?

Georgian revolutionary and political leader who governed the Soviet Union from 1924 until his death in 1953.

Marketing & Advertising

Content Marketing
Ideas
Messaging

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Surprise me!

Messages don’t prompt the brain to action. But as ideas, they do!

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

Poorly written error messages can legitimately impact the health of our users by increasing their stress when errors occur. Make sure the voice and tone align with your brand and target personas, and avoid the use of jargon and technical language when possible.

Jennifer Aldrich

A UX-obsessed product designer and writer whose work has appeared in publications such as Creative Bloq, UX Magazine, A List Apart and list goes on. She has spent the last 15 years working mostly for SaaS start-ups.

Copywriting
Messaging
UX Writing

Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Communication
Content Creation
Content Marketing
Contrast
Persuasion

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