Joseph Stalin

Ideas are more powerful than guns. We would not let our enemies have guns; why should we let them have ideas?

Georgian revolutionary and political leader who governed the Soviet Union from 1924 until his death in 1953.

Marketing & Advertising

Content Marketing
Ideas
Messaging

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Surprise me!

Messages don’t prompt the brain to action. But as ideas, they do!

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

The psychological response people have to poorly crafted error messages can be extremely jarring. The impact that friendly error messages can have on UX is incredible.

Jennifer Aldrich

A UX-obsessed product designer and writer whose work has appeared in publications such as Creative Bloq, UX Magazine, A List Apart and list goes on. She has spent the last 15 years working mostly for SaaS start-ups.

Copywriting
Messaging
UX Writing

If everything is a great deal, then, in fact, nothing is a great deal.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Communication
Content Creation
Content Marketing
Persuasion

When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

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