Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.
Steve Adams
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
Communication
Content Creation
Content Marketing
Contrast
Persuasion
Engagement on the web has an awful lot to do with telling a good story.
Eric Karjaluoto
The creative director at smashLAB and the founder of MakeFive.
Content Marketing
Storytelling
The fight is here. I need ammunition, not a ride.
Volodymyr Zelenskyy
A Ukrainian politician, former actor and comedian, who is the sixth and current president of Ukraine.
Communication
Influencers
Inspiration
Messaging
The psychological response people have to poorly crafted error messages can be extremely jarring. The impact that friendly error messages can have on UX is incredible.
Jennifer Aldrich
A UX-obsessed product designer and writer whose work has appeared in publications such as Creative Bloq, UX Magazine, A List Apart and list goes on. She has spent the last 15 years working mostly for SaaS start-ups.