We should acknowledge that production, logistics, and finance are intimately a part of the big picture of business and marketing success. Certainly, a disconnect occurs when the marketing lives apart from the reality of the product experience. When marketers go out with a budget, and that budget is meant to communicate the wonderful experience customers will have, things fall apart if all the other factors aren’t lined up to deliver the promised experience.
Study the lessons from the book: Waiting for Your Cat to Bark? by Bryan Eisenberg and learn more about Persuasion Architecture, and how to re-invent your marketing to perform better in the experience-based economy.