Alex Osborn - The right idea is often the opposite of the obvious

The right idea is often the opposite of the obvious.

An American advertising executive and the author of the creativity technique named brainstorming.

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Surprise me!

The greatness of art is to find not what is common, but what is unique.

A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.

When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

It is better to be good than to be original.

Architect and the last director of the Bauhaus, a seminal school in modern architecture.

Messages don’t prompt the brain to action. But as ideas, they do!

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

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