Alex Osborn - The right idea is often the opposite of the obvious

The right idea is often the opposite of the obvious.

Alex F. Osborn

An American advertising executive and the author of the creativity technique named brainstorming.

Design & Arts
Marketing & Advertising

Creativity & Ideas

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Surprise me!

The greatness of art is to find not what is common, but what is unique.

Isaac Bashevis Singer

A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.

Creativity & Ideas

Messages don’t prompt the brain to action. But as ideas, they do!

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

Rules can be broken – but never ignored.

David Jury

A writer, award-winning graphic designer and the head of the MA course of Art at the Colchester Institute.

Creativity & Ideas
Design Principles

The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

Raymond Loewy

French-born American industrial designer, considered to be a father of industrial design.

Creativity & Ideas
Innovation & Adaptation

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