Alex Osborn - The right idea is often the opposite of the obvious

The right idea is often the opposite of the obvious.

An American advertising executive and the author of the creativity technique named brainstorming.

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Surprise me!

If you have no intuitive sense of design, then call yourself an “information architect” and only use Helvetica.

An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.

I start with the laugh and work backwards from there.

English actor, comedian, musician and singer. Known for creative ways of incorporating music into his comedy.

A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

It is better to be good than to be original.

Architect and the last director of the Bauhaus, a seminal school in modern architecture.

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