Alex Osborn - The right idea is often the opposite of the obvious

The right idea is often the opposite of the obvious.

Alex F. Osborn

An American advertising executive and the author of the creativity technique named brainstorming.

Design & Arts
Marketing & Advertising

Creativity & Ideas

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Surprise me!

A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Creativity & Ideas
Making Mistakes

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Creativity & Ideas
Innovation & Adaptation
Product Design

When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

As we get more technically driven, the importance of people becomes more than it’s ever been before. You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.

David Carson

An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.

Creativity & Ideas
Experience
Technology

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Related Quotes

Jony Ive

Nir Eyal

Steve Adams

David Carson

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