The right idea is often the opposite of the obvious.
Alex F. Osborn
An American advertising executive and the author of the creativity technique named brainstorming.
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The vision is key. Once you know what you want to achieve, it’s much easier to persevere in your quest to get it done.
Seth Godin
An author and former Vice President of Direct Marketing at Yahoo!
That a user should not be kept waiting unnecessarily is an obvious and humane design principle. It is also humane not to hurry a user; the more general principle is: Users should set the pace of an interaction.
Jef Raskin
An American human–computer interface expert best known for conceiving and starting the Macintosh project at Apple in the late 1970s.
Loading...A door may afford pulling or pushing, depending on which way it opens. When a person can see in advance whether to pull or push the door to open it, that’s a good user interface.
Jakob Nielsen
A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).
Loading...What focus means is saying no to something that with every bone in body you think is a phenomenal idea, and you wake up thinking about it, but you say no to it because you’re focusing on something else.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
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