When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.
Steve Adams
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
Content Marketing
Copywriting
Creativity & Ideas
Persuasion
The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.
Raymond Loewy
French-born American industrial designer, considered to be a father of industrial design.
Creativity & Ideas
Innovation & Adaptation
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
Steve Jobs
A pioneer of the personal computer revolution of the 1970s and 1980s and a co-founder and later a chief executive officer (CEO) of Apple Inc.
Creativity & Ideas
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
Nir Eyal
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.