This is especially true when designers are tasked with bringing something into the world that has never existed before. They must have a clear vision of what they’re trying to achieve, otherwise, it’s like trying to steer a ship without a compass.
Loading...If we design and construct products in such a way that the people who use them achieve their goals, these people will be satisfied, effective, and happy and will gladly pay for the products and recommend that others do the same.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Our goal isn’t to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
