If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid failure, to always be safe. But that is also the route to a dull, uninteresting life.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Creativity & Ideas
Flops & Failures
The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.
Raymond Loewy
French-born American industrial designer, considered to be a father of industrial design.
Creativity & Ideas
Innovation & Adaptation
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
Nir Eyal
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Creativity & Ideas
Innovation & Adaptation
Product Design
The greatness of art is to find not what is common, but what is unique.
Isaac Bashevis Singer
A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.