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Steve Adams
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
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A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
- Collective Thinking
- Creativity & Ideas
- Making Mistakes
If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid failure, to always be safe. But that is also the route to a dull, uninteresting life.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
- Creativity & Ideas
- Flops & Failures
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
Nir Eyal
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
- Creativity & Ideas
- Innovation & Adaptation
- Product Design