Art isn’t just painting pictures or composing music. It’s any activity that you pursue creatively with the aim of producing something new in the world. Maybe it’s a revolutionary customer service system, or a new form of abstract painting.
A fad gets a lot of hype, and a trend gets very little. Like a wave, a fad is very visible, but it goes up and down in a big hurry. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good.
It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.
Anchoring bias is a cognitive bias that occurs when individuals rely too heavily on an initial piece of information, known as the “anchor,” when making decisions.
Source: Predictably Irrational: The Hidden Forces That Shape Our Decisions (Book) by
Loading...If the costs associated with interacting with a design outweigh the benefits, the design is poor. If the benefits outweigh the costs, the design is good.
For example: How long is too long for a person to wait for a web-page to load? The answer to this question is that it depends on the benefit of the interaction.
What is the safest place to hide a body?
The second page of Google.
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It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.
Despite our romantic images of suffering geniuses who have enriched our civilization, creative by day and tormented by night, there is a growing body of evidence that people think more creatively and expansively when they’re happy than when they’re not.
Source: The Paradox of Choice: Why More Is Less (Book) by
Loading...Writers tend to think everything they write is dire or everything they write is golden, often holding both opinions simultaneously and without contradiction.
Source: Let's Get Digital: How To Self-Publish And Why You Should (Book) by
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It always seems to hit us at the most awkward possible time, often right when we’re in the middle of something. We must be willing to surrender to inspiration when it comes calling. That might mean dropping what we’re doing and changing plans at the last minute.
Source: Do Design: Why Beauty is Key to Everything (Book) by
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