Snippets

Snippets

  • Design & Arts
  • Marketing & Advertising
The effect of face-ism in media and advertising!

The effect of face-ism in media and advertising!

It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.

This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • Perception
  • Psychology
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Quotesthetics and Face-ism Ratio
  • Design & Arts
  • Marketing & Advertising
Face-ism – The ratio of face to body in an image perception!

Face-ism ratio, the ratio of face to body, influences the way people on images are perceived!

It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • Perception
  • Psychology
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  • Design & Arts
  • Other
Barry Schwartz – People think more creatively and expansively when they are happy

All other things being equal, it’s better to be happy than not

Despite our romantic images of suffering geniuses who have enriched our civilization, creative by day and tormented by night, there is a growing body of evidence that people think more creatively and expansively when they’re happy than when they’re not.

Source: The Paradox of Choice: Why More Is Less (Book) by Barry Schwartz

  • Creativity
  • Mood & Sentiment
  • Psychology
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  • Design & Arts
It’s no secret that inspiration has a will of its own

It’s no secret that inspiration has a will of its own.

It always seems to hit us at the most awkward possible time, often right when we’re in the middle of something. We must be willing to surrender to inspiration when it comes calling. That might mean dropping what we’re doing and changing plans at the last minute.

Source: Do Design: Why Beauty is Key to Everything (Book) by Alan Moore

  • Creativity & Ideas
  • Inspiration
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  • Design & Arts
Seth Godin on Art!

Seth Godin on Art!

Art isn’t just painting pictures or composing music. It’s any activity that you pursue creatively with the aim of producing something new in the world. Maybe it’s a revolutionary customer service system, or a new form of abstract painting.

Source: The Icarus Deception: How High Will You Fly? (Book) by Seth Godin

  • Art
  • Creativity
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  • Design & Arts
Oliver Schöndorfer – Stop using Open Sans!

Typography is the clothes your words wear – Stop using Open Sans!

When looking at a website or app on your phone, what remains from your branding except colors and images – it’s mostly text. For the mobile view of a website there is not much room left for a special layout. And for an app the UX conventions are mostly predetermined by the given platform like iOS or Android (which they should be). So the choice of a font is your chance to stand out.

  • Typography
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  • Design & Arts
Prioritizing Web Usability – “Affordance” is whatever can be done to an object. –

“Affordance” was originally a psychology term used to define the possible actions between a person or animal and the world. Our colleague Donald A. Norman applied the term to the user-experience world in his classic book The Design of Everyday Things. Basically, in design an “affordance” is whatever can be done to an object.

Source: Prioritizing Web Usability (Book) by Jakob Nielsen Hoa Loranger

  • Design History
  • Design Principles
  • UX Design
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Smuckers
  • Marketing & Advertising
If your name is bad, change the name or make fun of it

If your name is bad, change the name or make fun of it.

“With a name like Smucker’s, it has to be good.” Most companies, especially family companies, would never make fun of their own name. Yet the Smucker family did, which is one reason why Smucker’s is the No.1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.

Source: The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

  • Branding
  • Product Naming
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