- Marketing & Advertising
Why don’t marketers like trampolines?
They’re scared of high bounce rates.
- Marketing Jokes
Why don’t marketers like trampolines?
They’re scared of high bounce rates.
If the costs associated with interacting with a design outweigh the benefits, the design is poor. If the benefits outweigh the costs, the design is good.
For example: How long is too long for a person to wait for a web-page to load? The answer to this question is that it depends on the benefit of the interaction.
Source: Universal Principles of Design (Book) by
The exposure effect has always been a primary tool of propagandists. Ubiquitous positive depictions, such as these of Vladimir Lenin, are commonly used to increase the likeability and support of political leaders. Similar techniques are used in marketing, advertising, and electoral campaigns.
Source: Universal Principles of Design (Book) by
Since accommodating multiple methods increases the complexity of the system, the number of methods for any given task should be limited to two—one for beginners, and one for experts.
Source: Universal Principles of Design (Book) by
It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.
Source: Universal Principles of Design (Book) by
Art isn’t just painting pictures or composing music. It’s any activity that you pursue creatively with the aim of producing something new in the world. Maybe it’s a revolutionary customer service system, or a new form of abstract painting.
Source: The Icarus Deception: How High Will You Fly? (Book) by
What is the safest place to hide a body?
The second page of Google.
Constrains, as methods of limiting the actions that can be performed on a system, simplify usability and minimize errors. For example, dimming or hiding options that are not available at a particular time effectively constrains the options that can be selected.
Proper application of constraints in this fashion makes designs easier to use and dramatically reduces the probability of error during interaction. Simply put; constrains simplify usability and minimize errors!
Source: Universal Principles of Design (Book) by
A fad gets a lot of hype, and a trend gets very little. Like a wave, a fad is very visible, but it goes up and down in a big hurry. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good.
Source: The 22 Immutable Laws of Marketing (Book) by
Despite our romantic images of suffering geniuses who have enriched our civilization, creative by day and tormented by night, there is a growing body of evidence that people think more creatively and expansively when they’re happy than when they’re not.
Source: The Paradox of Choice: Why More Is Less (Book) by
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