Communist Propaganda Lenin
  • Marketing & Advertising

The exposure effect

The exposure effect has always been a primary tool of propagandists. Ubiquitous positive depictions, such as these of Vladimir Lenin, are commonly used to increase the likeability and support of political leaders. Similar techniques are used in marketing, advertising, and electoral campaigns.

Repeated exposure to stimuli for which people have neutral or positive feelings increases the likeability of that stimuli.

Interestingly, the longer a stimulus is exposed, the weaker the exposure effect. The strongest effect is achieved when exposures are so brief or subtle that they are subliminal (not consciously processed), or when they are separated by a delay.

Universal Principles of Design by William Lidwell & Kritina Holden

 

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The text above was taken and slightly edited from the following sources.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Influencers
  • Perception
  • Psychology
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