- Marketing & Advertising
Why don’t marketers like trampolines?
They’re scared of high bounce rates.
- Marketing Jokes
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- Marketing & Advertising
Jonah Berger – Evolution video, a clever Trojan Horse for Dove products
Evolution video clip, a clever Trojan Horse for Dove products
The famous “Evolution” video cost only a little over one hundred thousand dollars to make, and got more than 16 million views. It netted Dove hundreds of millions of dollars in exposure. The clip won numerous industry awards and more than tripled the website traffic the company received from Dove’s 2006 Super Bowl ad.
- Marketing & Advertising
- Content Creation
- Storytelling
- Other
Anchoring bias
Anchoring bias is a cognitive bias that occurs when individuals rely too heavily on an initial piece of information, known as the “anchor,” when making decisions.
- Other
- Cognitive Biases
- Design & Arts
- Other
Barry Schwartz – People think more creatively and expansively when they are happy
All other things being equal, it’s better to be happy than not
Despite our romantic images of suffering geniuses who have enriched our civilization, creative by day and tormented by night, there is a growing body of evidence that people think more creatively and expansively when they’re happy than when they’re not.
- Design & Arts
- Other
- Creativity
- Mood & Sentiment
- Psychology
- Marketing & Advertising
Jonah Berger – If something is built to show, it’s built to grow – Apple Marketing Strategy
Designing products that advertise themselves is a particularly powerful strategy. Steve Jobs and his team realized that seeing others do something makes people more likely to do it themselves. When something is more observable it’s also easier to imitate (as in the case of white Apple earphones or the backlit logo on their computers). Thus a key factor in driving products to catch on is public visibility. If something is built to show, it’s built to grow, or as another famous saying goes: “Monkey see, monkey do”.
- Marketing & Advertising
- Branding
- Mimicking
- Observability & Visibility
- Social Proof