- Marketing & Advertising
Why don’t marketers like trampolines?
They’re scared of high bounce rates.
- Marketing Jokes
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- Marketing & Advertising
Marketing is the manipulation of perceptions
Marketing is a manipulation of perceptions
It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.
- Marketing & Advertising
- Perception
- Psychology
- Storytelling
- Marketing & Advertising
If your name is bad, change the name or make fun of it
If your name is bad, change the name or make fun of it.
“With a name like Smucker’s, it has to be good.” Most companies, especially family companies, would never make fun of their own name. Yet the Smucker family did, which is one reason why Smucker’s is the No.1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.
- Marketing & Advertising
- Branding
- Product Naming
- Marketing & Advertising
Jonah Berger – If something is built to show, it’s built to grow – Apple Marketing Strategy
Designing products that advertise themselves is a particularly powerful strategy. Steve Jobs and his team realized that seeing others do something makes people more likely to do it themselves. When something is more observable it’s also easier to imitate (as in the case of white Apple earphones or the backlit logo on their computers). Thus a key factor in driving products to catch on is public visibility. If something is built to show, it’s built to grow, or as another famous saying goes: “Monkey see, monkey do”.
- Marketing & Advertising
- Branding
- Mimicking
- Observability & Visibility
- Social Proof
- Design & Arts
The cost-benefit principle in UX Design
The quality of every design aspect can be measured using the cost-benefit principle
If the costs associated with interacting with a design outweigh the benefits, the design is poor. If the benefits outweigh the costs, the design is good.
For example: How long is too long for a person to wait for a web-page to load? The answer to this question is that it depends on the benefit of the interaction.
- Design & Arts
- Design Principles
- UX Design