- Marketing & Advertising
Why don’t marketers like trampolines?
They’re scared of high bounce rates.
- Marketing Jokes
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- Marketing & Advertising
The Exposure Effect – Communist Propaganda Lenin
The exposure effect
The exposure effect has always been a primary tool of propagandists. Ubiquitous positive depictions, such as these of Vladimir Lenin, are commonly used to increase the likeability and support of political leaders. Similar techniques are used in marketing, advertising, and electoral campaigns.
- Marketing & Advertising
- Influencers
- Perception
- Psychology
- Marketing & Advertising
The fear of being influenced affects our sense of reality
Can we trust our own judgements? Or are we all victims of clever marketing techniques?
Election hackers and commercial influencers have wildly different aims, but both contribute to the unreal, distrustful tenor of our times, in which a language of fakery, deception, and inauthenticity has become fundamental to how we interpret the world. The fear of being influenced affects our sense of reality and our ability to trust our own judgments about what is true.
- Marketing & Advertising
- Influencers
- Online Marketing
- Perception
- Social Media
- Marketing & Advertising
Jonah Berger – If something is built to show, it’s built to grow – Apple Marketing Strategy
Designing products that advertise themselves is a particularly powerful strategy. Steve Jobs and his team realized that seeing others do something makes people more likely to do it themselves. When something is more observable it’s also easier to imitate (as in the case of white Apple earphones or the backlit logo on their computers). Thus a key factor in driving products to catch on is public visibility. If something is built to show, it’s built to grow, or as another famous saying goes: “Monkey see, monkey do”.
- Marketing & Advertising
- Branding
- Mimicking
- Observability & Visibility
- Social Proof
- Other
Anchoring bias
Anchoring bias is a cognitive bias that occurs when individuals rely too heavily on an initial piece of information, known as the “anchor,” when making decisions.
- Other
- Cognitive Biases