Steve Adams
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
- Marketing & Advertising
- Content Marketing
- Copywriting
- Creativity & Ideas
- Persuasion
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Creativity & Ideas
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Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
Nir Eyal
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
- Other
- Creativity & Ideas
- Innovation & Adaptation
- Product Design
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- Design & Arts
It’s no secret that inspiration has a will of its own
It’s no secret that inspiration has a will of its own.
It always seems to hit us at the most awkward possible time, often right when we’re in the middle of something. We must be willing to surrender to inspiration when it comes calling. That might mean dropping what we’re doing and changing plans at the last minute.
Source: Do Design: Why Beauty is Key to Everything (Book) by
- Creativity & Ideas
- Inspiration
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When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.
Steve Adams
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
- Marketing & Advertising
- Content Marketing
- Copywriting
- Creativity & Ideas
- Persuasion
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The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.
Raymond Loewy
French-born American industrial designer, considered to be a father of industrial design.
- Design & Arts
- Creativity & Ideas
- Innovation & Adaptation
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As we get more technically driven, the importance of people becomes more than it’s ever been before. You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.
David Carson
An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.
- Design & Arts
- Creativity & Ideas
- Experience
- Technology
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A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
- Design & Arts
- Collective Thinking
- Creativity & Ideas
- Making Mistakes
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Just as the sound of a tree crashing in the forest is unheard if nobody is there to hear it, so creative ideas vanish unless there is a receptive audience to record and implement them.
Mihaly Csikszentmihalyi
A Hungarian-American psychologist. He recognized and named the psychological concept of "flow", a highly focused mental state conducive to productivity.
- Design & Arts
- Collective Thinking
- Creativity & Ideas
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Alex F. Osborn
An American advertising executive and the author of the creativity technique named brainstorming.
- Design & Arts
- Marketing & Advertising
- Creativity & Ideas
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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
Steve Jobs
A pioneer of the personal computer revolution of the 1970s and 1980s and a co-founder and later a chief executive officer (CEO) of Apple Inc.
- Design & Arts
- Creativity & Ideas
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