Creativity & Ideas

Creativity & Ideas

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The right idea is often the opposite of the obvious.

Alex F. Osborn
Alex F. Osborn

An American advertising executive and the author of the creativity technique named brainstorming.

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  • Marketing & Advertising
  • Creativity & Ideas
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Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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  • Creativity & Ideas
  • Innovation & Adaptation
  • Product Design
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Quotesthetics
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There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely, but they are the same old pieces of colored glass that have been in use through all the ages.

Mark Twain
Mark Twain

Entrepreneur, publisher, lecturer, and the father of American literature and the greatest humorist the United States has produced.

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Just as the sound of a tree crashing in the forest is unheard if nobody is there to hear it, so creative ideas vanish unless there is a receptive audience to record and implement them.

Mihaly Csikszentmihalyi
Mihaly Csikszentmihalyi

A Hungarian-American psychologist. He recognized and named the psychological concept of "flow", a highly focused mental state conducive to productivity.

  • Design & Arts
  • Collective Thinking
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A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Collective Thinking
  • Creativity & Ideas
  • Making Mistakes
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Zaha Hadid Work
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There are 360 degrees, so why stick to one?

Zaha Hadid
Zaha Hadid

A British Iraqi architect from Baghdad. The "Queen of the curve", who liberated architectural geometry, giving it a whole new expressive identity

  • Architecture
  • Creativity
  • Creativity & Ideas
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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

Steve Jobs
Steve Jobs

A pioneer of the personal computer revolution of the 1970s and 1980s and a co-founder and later a chief executive officer (CEO) of Apple Inc.

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Ludwig Mies van der Rohe
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It is better to be good than to be original.

Ludwig Mies van der Rohe
Ludwig Mies van der Rohe

Architect and the last director of the Bauhaus, a seminal school in modern architecture.

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  • Living Spaces
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Zebra Elephants Unique Different
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The greatness of art is to find not what is common, but what is unique.

Isaac Bashevis Singer
Isaac Bashevis Singer

A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.

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Rules can be broken – but never ignored.

David Jury
David Jury

A writer, award-winning graphic designer and the head of the MA course of Art at the Colchester Institute.

  • Design & Arts
  • Creativity & Ideas
  • Design Principles
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