Alex F. Osborn
An American advertising executive and the author of the creativity technique named brainstorming.
- Design & Arts
- Marketing & Advertising
- Creativity & Ideas
An American advertising executive and the author of the creativity technique named brainstorming.
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely, but they are the same old pieces of colored glass that have been in use through all the ages.
Entrepreneur, publisher, lecturer, and the father of American literature and the greatest humorist the United States has produced.
Just as the sound of a tree crashing in the forest is unheard if nobody is there to hear it, so creative ideas vanish unless there is a receptive audience to record and implement them.
A Hungarian-American psychologist. He recognized and named the psychological concept of "flow", a highly focused mental state conducive to productivity.
A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
A pioneer of the personal computer revolution of the 1970s and 1980s and a co-founder and later a chief executive officer (CEO) of Apple Inc.
A writer, award-winning graphic designer and the head of the MA course of Art at the Colchester Institute.
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