Clarity

Clarity

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The best way to answer difficult questions is to avoid the need to ask them.

Ken Kocienda
Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

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  • Project Management
  • Clarity
  • Communication
  • Simplicity
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Colour Contrast Shape - Quotesthetics
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Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.

Gregg Berryman
Gregg Berryman

A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.

  • Design & Arts
  • Clarity
  • Design Skills
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Tell me sweet, tell me true, or else my dear, to hell with you.

Vince Lombardi
Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

  • Design & Arts
  • Other
  • Project Management
  • Clarity
  • Collaboration
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There is a huge difference between being brutally honest and simply being brutal.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Other
  • Project Management
  • Clarity
  • Communication
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Blunt is Simplicity. Meandering is Complexity.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Clarity
  • Life is Complex
  • Simplicity
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Any product that needs a manual to work is broken.

Elon Musk
Elon Musk

A business magnate and investor. The founder, CEO, and chief engineer of SpaceX, Tesla and other companies.

  • Design & Arts
  • UX Design
  • Clarity
  • Documentation
  • Good Design
  • Usability
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If you can’t describe what you’re doing as a process, then you don’t know what you’re doing.

W. Edwards Deming
W. Edwards Deming

American engineer, statistician, professor, author, lecturer, and management consultant.

  • Project Management
  • Being Organised
  • Clarity
  • Processes
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Dieter Rams on Product Design
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Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Dieter Rams
Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

  • Design & Arts
  • Clarity
  • Simplicity
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The excellence of a good design is in direct proportion to its clarity and simplicity.

Vince Lombardi
Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

  • Design & Arts
  • Other
  • Clarity
  • Industrial Design
  • Simplicity
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If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Other
  • Project Management
  • Clarity
  • Communication
  • Emails & Messages
  • Simplicity
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