One of simplicity’s most outstanding attributes is that it looks, acts, and sounds perfectly natural. Your head involuntarily nods in agreement.
Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Simplicity
If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.
Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Clarity
Communication
Emails & Messages
Simplicity
If you make a startlingly beautiful and original design, the front face of your product doesn’t need to bear neither the company logo nor the name of the product. It stands for itself. It becomes a cultural icon.
Christopher Stringer
An industrial designer, formerly working for Apple. During his 22 years at Apple, he contributed to the design of the PowerBook, iMac, iPod, iPhone, iPad, MacBook and Apple Watch.
Branding
Industrial Design
The total complexity of a system is a constant: as we make the person’s interaction simpler, the hidden complexity behind the scenes increases.
Larry Tesler
A pioneering computer scientist who helped make it easier for us to interact with computers, whether cutting and pasting text or selecting text by dragging a cursor through it. Tesler worked at Xerox PARC, Apple, Amazon, and Yahoo!