Tell me sweet, tell me true, or else my dear, to hell with you.
An American football coach, and executive in the National Football League (NFL).
Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
A German industrial designer closely associated with functionalist school of industrial design.
Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.
A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.
It is very easy to be different, but very difficult to be better.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
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