Loading...People prefer simplicity. Given the option, any sane person will choose the simple path over one that’s more complicated.
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
A German industrial designer closely associated with functionalist school of industrial design.
What do people mean when they ask for simplicity? They want the simplicity of one-button operation, but with all of their favourite features. It simply is not possible.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
If you make a startlingly beautiful and original design, the front face of your product doesn’t need to bear neither the company logo nor the name of the product. It stands for itself. It becomes a cultural icon.
An industrial designer, formerly working for Apple. During his 22 years at Apple, he contributed to the design of the PowerBook, iMac, iPod, iPhone, iPad, MacBook and Apple Watch.
