Products designed and built to achieve business goals alone will eventually fail; personal goals of users need to be addressed.
Alan Cooper
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Design Thinking
Industrial Design
Product Development
Simplicity, clarity, singleness: These are the attributes that give our lives power and vividness and joy as they are also the marks of great art.
Richard Holloway
Scottish writer, broadcaster and cleric. He was the Bishop of Edinburgh from 1986 to 2000 and Primus of the Scottish Episcopal Church from 1992 to 2000.
Art
Clarity
Simplicity
What do people mean when they ask for simplicity? They want the simplicity of one-button operation, but with all of their favourite features. It simply is not possible.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Life is Complex
Simplicity
Any product that needs a manual to work is broken.
Elon Musk
A business magnate and investor. The founder, CEO, and chief engineer of SpaceX, Tesla and other companies.