Vince Lombardi

The excellence of a good design is in direct proportion to its clarity and simplicity.

An American football coach, and executive in the National Football League (NFL).

Design & Arts
Other

Clarity
Industrial Design
Simplicity

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Surprise me!

Tell me sweet, tell me true, or else my dear, to hell with you.

Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

Clarity
Collaboration

Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

Clarity
Simplicity

Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.

Gregg Berryman

A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.

Clarity
Design Skills

It is very easy to be different, but very difficult to be better.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Being Better
Creativity
Industrial Design

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