When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
Famous Products
Industrial Design
Perception
It is very easy to be different, but very difficult to be better.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
Being Better
Creativity
Industrial Design
If we design and construct products in such a way that the people who use them achieve their goals, these people will be satisfied, effective, and happy and will gladly pay for the products and recommend that others do the same.
Alan Cooper
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Design Thinking
Industrial Design
Product Development
Simplicity can be many things, but it’s not your ticket to a life of leisure.
Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.