Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.
A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.
A big definition of who you are as a designer is the way you look at the world. And I guess one of the curses of what you do, is you are constantly looking at something and thinking, ‘Why? Why is it like that? Why is it like that and not like this?’
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
The best way to answer difficult questions is to avoid the need to ask them.
Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.
Any product that needs a manual to work is broken.
A business magnate and investor. The founder, CEO, and chief engineer of SpaceX, Tesla and other companies.
If you can’t describe what you’re doing as a process, then you don’t know what you’re doing.
W. Edwards Deming
American engineer, statistician, professor, author, lecturer, and management consultant.