Ken Kocienda

The best way to answer difficult questions is to avoid the need to ask them.

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs. (Book) by Ken Kocienda

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Other
Project Management

Clarity
Communication
Simplicity

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Surprise me!

Tell me sweet, tell me true, or else my dear, to hell with you.

Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

Clarity
Collaboration

The total complexity of a system is a constant: as we make the person’s interaction simpler, the hidden complexity behind the scenes increases.

Larry Tesler

A pioneering computer scientist who helped make it easier for us to interact with computers, whether cutting and pasting text or selecting text by dragging a cursor through it. Tesler worked at Xerox PARC, Apple, Amazon, and Yahoo!

Complexity
Laws of UX
Simplicity

Stories can act as vessels, carriers that help transmit information to others. In other words, stories carry things, a lesson or moral, information or a take-home message. No wonder that people tell stories for the same reasons they share word of mouth. Some narratives are about social currency, some are driven by emotions or retold for their practical value.

Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

Communication
Content Creation
Storytelling

Simplicity, clarity, singleness: These are the attributes that give our lives power and vividness and joy as they are also the marks of great art.

Richard Holloway

Scottish writer, broadcaster and cleric. He was the Bishop of Edinburgh from 1986 to 2000 and Primus of the Scottish Episcopal Church from 1992 to 2000.

Art
Clarity
Simplicity

Ken Kocienda

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