Loading...Stories are an important source of cultural learning that help us make sense of the world. They provide a quick and easy way for people to acquire lots of knowledge in a vivid and engaging fashion.
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
No matter how good you are, there’s always a stakeholder to rain on your parade: stakeholder management skills are critical.
Seasoned UX researcher and designer with a PhD in Human-Computer Interaction, known for saving UX through scientific thinking and for his work on “Personalising Interaction Using User Interface Skins”.
