The best way to answer difficult questions is to avoid the need to ask them.
Ken Kocienda
Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.
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The total complexity of a system is a constant: as we make the person’s interaction simpler, the hidden complexity behind the scenes increases.
Larry Tesler
A pioneering computer scientist who helped make it easier for us to interact with computers, whether cutting and pasting text or selecting text by dragging a cursor through it. Tesler worked at Xerox PARC, Apple, Amazon, and Yahoo!
Complexity
Laws of UX
Simplicity
Any product that needs a manual to work is broken.
Elon Musk
A business magnate and investor. The founder, CEO, and chief engineer of SpaceX, Tesla and other companies.
Clarity
Documentation
Good Design
Usability
Good enough is not enough.
Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Excellence
Perfectionism
Simplicity
If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.
Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.