One of simplicity’s most outstanding attributes is that it looks, acts, and sounds perfectly natural. Your head involuntarily nods in agreement.
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
The important part of listening to project stakeholders is to hear what isn’t being said. Often, what people say and what they mean can be two completely different things.
An experienced product and design leader with a successful track record leading product and UX design teams from strategy to delivery. Author of the book Articulating Design Decisions.
The excellence of a good design is in direct proportion to its clarity and simplicity.
An American football coach, and executive in the National Football League (NFL).
Complexity can be tamed, but it requires considerable effort to do it well. Decreasing the number of buttons and displays is not the solution.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.