“The industrialist (your boss, perhaps) demands that everything be proven, efficient, and risk free. The artist seeks none of these. The value of art is in your willingness to stare down the risk and to embrace the void of possible failure.”
― Seth Godin, The Icarus Deception: How High Will You Fly?
Joe Natoli
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).