It’s easy to be optimistic, but it’s more helpful to think about trade-offs and fallback plans in a cool moment before you get started. Erika Hall Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design. Wanna know more? Follow the source! The text above was taken and slightly edited from the following sources. Just Enough Research (Book) by Erika Hall Get the Book UX Design Critical Thinking Strategy & Planning Click to rate Loading... Spread the wisdom ;) Surprise me!