Though it may defy logic, the easiest way to screw up a project is to give it too much time—enough time for people to rethink, revise, have second thoughts, invite others into the project, get more opinions, conduct tests, etc.
Time allocation is critical. Too little time and we’d compromise on quality. Too much time and we’d invite overthinking. Work with smart people, and everything, including your project timelines will become simpler and more achievable.
Loading...The technologies we use to try to “get on top of everything” always fail us, in the end, because they increase the size of the “everything” of which we’re trying to get on top.
British journalist and writer, the author of Four Thousand Weeks, the book about making the most of our radically finite lives.
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
It’s easy to be optimistic, but it’s more helpful to think about trade-offs and fallback plans in a cool moment before you get started.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
