A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Design Thinking
Problem Solving
Usability
UX Design
Sometimes, it’s necessary to develop new language to express what we’re trying to achieve. How else could a designer communicate a vision to their team or to investors if the technology doesn’t exist yet?
Alan Moore
A British designer, artist, and entrepreneur. Advised companies such as Hewlett Packard, Microsoft, and Coca Cola.
Communication
Design Thinking
One of the eternal conundrums of interaction and interface design is how to address the needs of both beginning users and expert users with a single, coherent interface.
Alan Cooper
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Design Thinking
IxD
UI Design
If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.
Albert Einstein
A German-born theoretical physicist who developed the theory of relativity, one of the two pillars of modern physics.