Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
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Simplicity is not merely a layer that can be grafted onto a business. It isn’t available in a pre-packaged version. It doesn’t work with an on/off switch.
Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Simplicity
If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.
Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Clarity
Communication
Emails & Messages
Simplicity
There is always an easy solution to every problem—neat, plausible and wrong.
Henry L. Mencken
An American journalist, essayist, satirist, cultural critic, and scholar of American English. He commented widely on the social scene, literature, music, prominent politicians, and contemporary movements.
Problem Solving
Simplicity
Complexity can be tamed, but it requires considerable effort to do it well. Decreasing the number of buttons and displays is not the solution.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.