Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
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The push for simplicity has a purpose. Stripping away non-essential features makes products easier for people to learn from the start and easier to use over time.
Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.
Modern technology can be complex, but complexity by itself is neither good nor bad: it is confusion that is bad.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Bad UX Design
Life is Complex
The excellence of a good design is in direct proportion to its clarity and simplicity.
An American football coach, and executive in the National Football League (NFL).
The total complexity of a system is a constant: as we make the person’s interaction simpler, the hidden complexity behind the scenes increases.
A pioneering computer scientist who helped make it easier for us to interact with computers, whether cutting and pasting text or selecting text by dragging a cursor through it. Tesler worked at Xerox PARC, Apple, Amazon, and Yahoo!