Edwards Deming - If you can’t describe what you’re doing as a process, then you don’t know what you’re doing

If you can’t describe what you’re doing as a process, then you don’t know what you’re doing.

W. Edwards Deming

American engineer, statistician, professor, author, lecturer, and management consultant.

Project Management

Being Organised
Clarity
Processes

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Surprise me!

There is a huge difference between being brutally honest and simply being brutal.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Clarity
Communication

When marketers go out with a budget, and that budget is meant to communicate the wonderful experience customers will have, things fall apart if all the other factors such as production, logistics or finance aren’t lined up to deliver the promised experience.

Bryan Eisenberg

Internationally recognized authority and pioneer in online marketing.

Being Organised
Business
Collaboration

The excellence of a good design is in direct proportion to its clarity and simplicity.

Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

Clarity
Industrial Design
Simplicity

It’s easier to do trivial things that are urgent than it is to do important things that are not urgent.

John Cleese

An English actor, comedian, screenwriter, and producer. A co-founder of the comedy troupe Monty Python.

Being Disciplined
Being Organised
Focus

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