Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.
Gregg Berryman
A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.
Clarity
Design Skills
The best way to answer difficult questions is to avoid the need to ask them.
Ken Kocienda
Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.
Clarity
Communication
Simplicity
Simplicity, clarity, singleness: These are the attributes that give our lives power and vividness and joy as they are also the marks of great art.
Richard Holloway
Scottish writer, broadcaster and cleric. He was the Bishop of Edinburgh from 1986 to 2000 and Primus of the Scottish Episcopal Church from 1992 to 2000.
Art
Clarity
Simplicity
The excellence of a good design is in direct proportion to its clarity and simplicity.
Vince Lombardi
An American football coach, and executive in the National Football League (NFL).