Edwards Deming - If you can’t describe what you’re doing as a process, then you don’t know what you’re doing

If you can’t describe what you’re doing as a process, then you don’t know what you’re doing.

W. Edwards Deming

American engineer, statistician, professor, author, lecturer, and management consultant.

Project Management

Being Organised
Clarity
Processes

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Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

Clarity
Simplicity

Simplicity, clarity, singleness: These are the attributes that give our lives power and vividness and joy as they are also the marks of great art.

Richard Holloway

Scottish writer, broadcaster and cleric. He was the Bishop of Edinburgh from 1986 to 2000 and Primus of the Scottish Episcopal Church from 1992 to 2000.

Art
Clarity
Simplicity

There is a huge difference between being brutally honest and simply being brutal.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Clarity
Communication

It’s easier to do trivial things that are urgent than it is to do important things that are not urgent.

John Cleese

An English actor, comedian, screenwriter, and producer. A co-founder of the comedy troupe Monty Python.

Being Disciplined
Being Organised
Focus

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Dieter Rams

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John Cleese

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