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Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.
A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.
Simplicity, clarity, singleness: These are the attributes that give our lives power and vividness and joy as they are also the marks of great art.
Scottish writer, broadcaster and cleric. He was the Bishop of Edinburgh from 1986 to 2000 and Primus of the Scottish Episcopal Church from 1992 to 2000.
