Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.
Gregg Berryman
A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.
Clarity
Design Skills
Simplicity, clarity, singleness: These are the attributes that give our lives power and vividness and joy as they are also the marks of great art.
Richard Holloway
Scottish writer, broadcaster and cleric. He was the Bishop of Edinburgh from 1986 to 2000 and Primus of the Scottish Episcopal Church from 1992 to 2000.
Art
Clarity
Simplicity
Blunt is Simplicity. Meandering is Complexity.
Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Clarity
Life is Complex
Simplicity
It’s easier to do trivial things that are urgent than it is to do important things that are not urgent.
John Cleese
An English actor, comedian, screenwriter, and producer. A co-founder of the comedy troupe Monty Python.