Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.
Gregg Berryman
A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.
Clarity
Design Skills
There is a huge difference between being brutally honest and simply being brutal.
Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Clarity
Communication
The best way to answer difficult questions is to avoid the need to ask them.
Ken Kocienda
Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.
Clarity
Communication
Simplicity
Tell me sweet, tell me true, or else my dear, to hell with you.
Vince Lombardi
An American football coach, and executive in the National Football League (NFL).