Edwards Deming - If you can’t describe what you’re doing as a process, then you don’t know what you’re doing

If you can’t describe what you’re doing as a process, then you don’t know what you’re doing.

W. Edwards Deming

American engineer, statistician, professor, author, lecturer, and management consultant.

Project Management

Being Organised
Clarity
Processes

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Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

Clarity
Simplicity

The best way to answer difficult questions is to avoid the need to ask them.

Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

Clarity
Communication
Simplicity

Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.

Gregg Berryman

A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.

Clarity
Design Skills

The excellence of a good design is in direct proportion to its clarity and simplicity.

Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

Clarity
Industrial Design
Simplicity

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Related Quotes

Dieter Rams

Ken Kocienda

Gregg Berryman

Vince Lombardi

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