Long Term Memory - Quotesthetics

Short-term memory is electrical; long-term memory is chemical. We can only do three things to increase the transfer of our messages from electrical memory to chemical memory: increase the relevancy of the message, increase the frequency of its repetition, or both. Branding is accomplished only when you have a relevant message that is repeated with enough frequency to become stored in chemical memory.

Bryan Eisenberg
Bryan Eisenberg

Internationally recognized authority and pioneer in online marketing.

  • Marketing & Advertising
  • Branding
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