Short-term memory is electrical; long-term memory is chemical. We can only do three things to increase the transfer of our messages from electrical memory to chemical memory: increase the relevancy of the message, increase the frequency of its repetition, or both. Branding is accomplished only when you have a relevant message that is repeated with enough frequency to become stored in chemical memory.
Internationally recognized authority and pioneer in online marketing.
Your brand is the story that others recall when they think of you.
Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.
People tend to pay more for things that are rare. Generate a sense of exclusivity around your brand. Scarcity can help increase your margins and help you build an elite customer base. Focus on the quality rather than quantity of clients, and you’ll secure your brand’s future.
Scott A. Dennison
American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.
Instead of spending money on cosmetic changes like rebranding the logo, the colours, or packaging, spend money on true innovation, improving product, service and quality. These will lead to longer lasting lifts in revenue.
Dr. Augustine Fou
A Chief Digital Strategist at Marketing Science Consulting Group.
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