Stories can act as vessels, carriers that help transmit information to others. In other words, stories carry things, a lesson or moral, information or a take-home message. No wonder that people tell stories for the same reasons they share word of mouth. Some narratives are about social currency, some are driven by emotions or retold for their practical value.
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
Wanna know more? Follow the source!
The text above was taken and slightly edited from the following sources.
While it’s true there’s no collective without the individual contribution of every member, we forget that the individual needs the collective just as much.
A British designer, artist, and entrepreneur. Advised companies such as Hewlett Packard, Microsoft, and Coca Cola.
Focus on benefits, not features! Benefits sell, features don’t. Benefits also help build stories, which customers can relate to. People are wired to see their lives as a narrative, a story to share with others.
Wizards of UX
This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!
Your brand is the story that others recall when they think of you.
Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.
Branding is accomplished only when we have a relevant message that is repeated with enough frequency to become stored in chemical memory.
Internationally recognized authority and pioneer in online marketing.