Wizards of UX

Focus on benefits, not features! Benefits sell, features don’t. Benefits also help build stories, which customers can relate to. People are wired to see their lives as a narrative, a story to share with others.

This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!

The Collection of Books Every UX Designer Should Read! (Book) by Wizards of UX

Get the Book

Design & Arts
Marketing & Advertising

Product Design
Storytelling

Click to rate

Surprise me!

The push for simplicity has a purpose. Stripping away non-essential features makes products easier for people to learn from the start and easier to use over time.

Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

Product Design
Simplicity
Usability

My juicer is not meant to squeeze lemons; it is meant to start conversations.

Philippe Starck

French industrial architect and designer known for his wide range of designs, including interior design, architecture, household objects, furniture, boats and other vehicles.

Product Design
Usability

Stories are an important source of cultural learning that help us make sense of the world. They provide a quick and easy way for people to acquire lots of knowledge in a vivid and engaging fashion.

Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

Communication
Content Creation
Storytelling

Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.

Daniel Kahneman

An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.

History
Illusion of Reality
Inspiration
Perception
Storytelling

Wizards of UX

Wanna know more? Follow the source!