Philippe Starck - Juicer

My juicer is not meant to squeeze lemons; it is meant to start conversations.

Philippe Starck
Philippe Starck

French industrial architect and designer known for his wide range of designs, including interior design, architecture, household objects, furniture, boats and other vehicles.

An expensive juicer, that is not meant for making juice?

What is going on here? Score zero for behavioural design! And yet, it is one of the most famous product designs ever. As Don Norman explain in his book Emotional Design, Starck’s juicer may be useless in its function, but it scores one hundred for its visceral and reflective appeal.

Or as Khaslavsky and Shedroff suggest; the juicer makes an emotional promise, it continually fulfils the promise, and ends the experience in a memorable way.

To learn more about the importance of emotions in product design, check Don Norman’s book Emotional Design. It is easy, yet very informative reading on the topic, full of useful case studies and examples.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

Emotional Design: Why We Love (or Hate) Everyday Things

Emotional Design: Why We Love (or Hate) Everyday Things (Book) by Donald A. Norman

  • Design & Arts
  • Product Design
  • Usability
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Surprise me!