- Marketing & Advertising
Evolution video clip, a clever Trojan Horse for Dove products
The famous “Evolution” video cost only a little over one hundred thousand dollars to make, and got more than 16 million views. It netted Dove hundreds of millions of dollars in exposure. The clip won numerous industry awards and more than tripled the website traffic the company received from Dove’s 2006 Super Bowl ad.
Source: Contagious: Why Things Catch On (Book) by
- Content Creation
- Storytelling