Stories can act as vessels, carriers that help transmit information to others. In other words, stories carry things, a lesson or moral, information or a take-home message. No wonder that people tell stories for the same reasons they share word of mouth. Some narratives are about social currency, some are driven by emotions or retold for their practical value.
Jonah Berger
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
Communication
Content Creation
Storytelling
Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.
Al Ries
A legendary branding strategist, author and originator of the concept of Positioning.
Perception
Storytelling
People tend to pay more for things that are rare. Generate a sense of exclusivity around your brand. Scarcity can help increase your margins and help you build an elite customer base. Focus on the quality rather than quantity of clients, and you’ll secure your brand’s future.
Scott A. Dennison
American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.
Branding
Pricing
Scarcity
If you make a startlingly beautiful and original design, the front face of your product doesn’t need to bear neither the company logo nor the name of the product. It stands for itself. It becomes a cultural icon.
Christopher Stringer
An industrial designer, formerly working for Apple. During his 22 years at Apple, he contributed to the design of the PowerBook, iMac, iPod, iPhone, iPad, MacBook and Apple Watch.