Stories are an important source of cultural learning that help us make sense of the world. They provide a quick and easy way for people to acquire lots of knowledge in a vivid and engaging fashion.
Jonah Berger
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
Communication
Content Creation
Storytelling
Branding is accomplished only when we have a relevant message that is repeated with enough frequency to become stored in chemical memory.
Bryan Eisenberg
Internationally recognized authority and pioneer in online marketing.
Branding
Communication
Messaging
Focus on benefits, not features! Benefits sell, features don’t. Benefits also help build stories, which customers can relate to. People are wired to see their lives as a narrative, a story to share with others.
Wizards of UX
This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!
Product Design
Storytelling
Engagement on the web has an awful lot to do with telling a good story.
Eric Karjaluoto
The creative director at smashLAB and the founder of MakeFive.