If you make a startlingly beautiful and original design, the front face of your product doesn’t need to bear neither the company logo nor the name of the product. It stands for itself. It becomes a cultural icon.
Christopher Stringer
An industrial designer, formerly working for Apple. During his 22 years at Apple, he contributed to the design of the PowerBook, iMac, iPod, iPhone, iPad, MacBook and Apple Watch.
Branding
Industrial Design
Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.
Al Ries
A legendary branding strategist, author and originator of the concept of Positioning.
Perception
Storytelling
Branding is accomplished only when we have a relevant message that is repeated with enough frequency to become stored in chemical memory.
Bryan Eisenberg
Internationally recognized authority and pioneer in online marketing.
Branding
Communication
Messaging
Engagement on the web has an awful lot to do with telling a good story.
Eric Karjaluoto
The creative director at smashLAB and the founder of MakeFive.