Your brand is the story that others recall when they think of you.

Laura Busche

Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.

Marketing & Advertising

Branding
Storytelling

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Short-term memory is electrical; long-term memory is chemical. We can only do three things to increase the transfer of our messages from electrical memory to chemical memory: increase the relevancy of the message, increase the frequency of its repetition, or both. Branding is accomplished only when you have a relevant message that is repeated with enough frequency to become stored in chemical memory.

Bryan Eisenberg

Internationally recognized authority and pioneer in online marketing.

Branding

Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

Al Ries

A legendary branding strategist, author and originator of the concept of Positioning.

Perception
Storytelling

People don’t think in terms of information. They think in terms of narratives. But while they focus on the story itself, information comes along for the ride. Stories, then, can act as vessels, carriers that help transmit information to others.

Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

Communication
Content Creation
Storytelling

People tend to pay more for things that are rare. Generate a sense of exclusivity around your brand. Scarcity can help increase your margins and help you build an elite customer base. Focus on the quality rather than quantity of clients, and you’ll secure your brand’s future.

Scott A. Dennison

American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.

Branding
Pricing
Scarcity

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