Psychology

Psychology

Learn more

As the level of exposure to the novel art increases with time, familiarity with these unconventional objects of art also increases and results in greater acceptance and popularity.

Kritina Holden
Kritina Holden

A Human Factors specialist at Lockheed Martin–Space Operations and NASA. Human-computer interaction expert.

  • Design & Arts
  • Art & Creativity
  • Novelty
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Communist Propaganda Lenin
  • Marketing & Advertising
The Exposure Effect – Communist Propaganda Lenin

The exposure effect

The exposure effect has always been a primary tool of propagandists. Ubiquitous positive depictions, such as these of Vladimir Lenin, are commonly used to increase the likeability and support of political leaders. Similar techniques are used in marketing, advertising, and electoral campaigns.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Influencers
  • Perception
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Quotesthetics and Face-ism Ratio
  • Design & Arts
  • Marketing & Advertising
Face-ism – The ratio of face to body in an image perception!

Face-ism ratio, the ratio of face to body, influences the way people on images are perceived!

It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • Perception
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
  • Design & Arts
  • Marketing & Advertising
The effect of face-ism in media and advertising!

The effect of face-ism in media and advertising!

It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.

This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • Perception
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Engineers and designers simultaneously know too much and too little. They know too much about the technology and too little about how other people live their live and do their activities.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Psychology
  • UX Design
  • UX Research
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Familiarity plays a primary role in aesthetic appeal and acceptance; people like things more when frequently exposed to them.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Beauty
  • Novelty
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Conspicuous Consumption Luxury
Learn more

One way or another, we’re all conspicuous consumers. We use purchases to flaunt our wealth. We buy things not so much for purely personal enjoyment as for showing off or keeping up with the Joneses.

Robin Hanson
Robin Hanson

An professor of economics and a research associate at the Future of Humanity Institute of Oxford University.

  • Marketing & Advertising
  • Consumer Behaviour
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

People do judge books by their covers, internet sites by their first pages, and buildings by their lobbies.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • First Impression
  • Psychology
  • UX Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
  • Marketing & Advertising
Marketing is the manipulation of perceptions

Marketing is a manipulation of perceptions

It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.

Source: The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

  • Perception
  • Psychology
  • Storytelling
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Psychology
  • UX Design
  • UX Research
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...