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Psychology

Psychology

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Barry Schwartz – People think more creatively and expansively when they are happy

All other things being equal, it’s better to be happy than not

Despite our romantic images of suffering geniuses who have enriched our civilization, creative by day and tormented by night, there is a growing body of evidence that people think more creatively and expansively when they’re happy than when they’re not.

Source: The Paradox of Choice: Why More Is Less (Book) by Barry Schwartz

  • Creativity
  • Mood & Sentiment
  • Psychology
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  • Design & Arts
  • Marketing & Advertising
The effect of face-ism in media and advertising!

The effect of face-ism in media and advertising!

It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.

This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • Perception
  • Psychology
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Quotesthetics and Face-ism Ratio
  • Design & Arts
  • Marketing & Advertising
Face-ism – The ratio of face to body in an image perception!

Face-ism ratio, the ratio of face to body, influences the way people on images are perceived!

It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • Perception
  • Psychology
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The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Psychology
  • UX Design
  • UX Research
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People do judge books by their covers, internet sites by their first pages, and buildings by their lobbies.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • First Impression
  • Psychology
  • UX Design
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I readily agree that happiness isn’t everything. It isn’t even the most important thing. But all other things being equal, it’s better to be happy than not.

Barry Schwartz
Barry Schwartz

An American psychologist and the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College.

  • Other
  • Mood & Sentiment
  • Psychology
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Conspicuous Consumption Luxury
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One way or another, we’re all conspicuous consumers. We use purchases to flaunt our wealth. We buy things not so much for purely personal enjoyment as for showing off or keeping up with the Joneses.

Robin Hanson
Robin Hanson

An professor of economics and a research associate at the Future of Humanity Institute of Oxford University.

  • Marketing & Advertising
  • Consumer Behaviour
  • Psychology
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  • Marketing & Advertising
Marketing is the manipulation of perceptions

Marketing is a manipulation of perceptions

It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.

Source: The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

  • Perception
  • Psychology
  • Storytelling
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Familiarity plays a primary role in aesthetic appeal and acceptance; people like things more when frequently exposed to them.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Beauty
  • Novelty
  • Psychology
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Learn more Great designers understand the powerful role that psychology plays in visual perception. What happens when someone’s eye meets your design creations? How does their mind react to the message your piece is sharing?

Laura Busche
Laura Busche

Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.

  • Design & Arts
  • Perception
  • Psychology
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