Great designers understand the powerful role that psychology plays in visual perception. What happens when someone’s eye meets your design creations? How does their mind react to the message your piece is sharing?
Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.
We don’t see things as they are, we see them as we are.
A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.
I readily agree that happiness isn’t everything. It isn’t even the most important thing. But all other things being equal, it’s better to be happy than not.
An American psychologist and the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College.
Mood & Sentiment
Familiarity plays a primary role in aesthetic appeal and acceptance; people like things more when frequently exposed to them.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Beauty comes from conscious reflection and experience. It is influenced by knowledge, learning, and culture. Objects that are unattractive on the surface can give pleasure. Discordant music, for example, can be beautiful. Ugly art can be beautiful.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Subscribe to your weekly dose of marketing and UX design wisdoms.