It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.
This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.
The exposure effect has always been a primary tool of propagandists. Ubiquitous positive depictions, such as these of Vladimir Lenin, are commonly used to increase the likeability and support of political leaders. Similar techniques are used in marketing, advertising, and electoral campaigns.
I readily agree that happiness isn’t everything. It isn’t even the most important thing. But all other things being equal, it’s better to be happy than not.
An American psychologist and the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College.
Loading...People do judge books by their covers, internet sites by their first pages, and buildings by their lobbies.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Loading...It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.
