Design Thinking

Design Thinking

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In general, design failures are caused by lack of thought, not by malicious intent.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Bad UX Design
  • Design Thinking
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A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • UX Design
  • Design Thinking
  • Problem Solving
  • Usability
  • UX Design
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Showing your colleagues and clients the messy design process can be a bit like making sausage: sometimes it can ruin their appetite for the meal.

Leah Buley
Leah Buley

A veteran of the experience design industry, author of the book The User Experience Team of One, and VP of Experience at Publicis Sapient.

  • Design & Arts
  • Complexity
  • Design Process
  • Design Thinking
  • Product Development
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Beauty comes from conscious reflection and experience. It is influenced by knowledge, learning, and culture. Objects that are unattractive on the surface can give pleasure. Discordant music, for example, can be beautiful. Ugly art can be beautiful.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Beauty
  • Design Thinking
  • Psychology
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When the point of contact between the product and the people becomes a point of friction, then the designer has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient — or just happier — by contact with the product, then the designer has succeeded.

Henry Dreyfuss
Henry Dreyfuss

An American industrial engineer, renowned for designing and improving the usability of consumer products such as Hoover vacuum cleaner or the tabletop telephone.

  • Design & Arts
  • Design Thinking
  • Industrial Design
  • Usability
  • UX Design
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One of the eternal conundrums of interaction and interface design is how to address the needs of both beginning users and expert users with a single, coherent interface.

Alan Cooper
Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

  • Design & Arts
  • UX Design
  • Design Thinking
  • IxD
  • UI Design
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The path to a clean, complete, well-considered product is messy, messy, messy.

Leah Buley
Leah Buley

A veteran of the experience design industry, author of the book The User Experience Team of One, and VP of Experience at Publicis Sapient.

  • Design & Arts
  • Complexity
  • Design Process
  • Design Thinking
  • Product Development
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Design is a powerful weapon. Make pictures, not arguments, to win the war.

Leah Buley
Leah Buley

A veteran of the experience design industry, author of the book The User Experience Team of One, and VP of Experience at Publicis Sapient.

  • Design & Arts
  • Demos & Prototyping
  • Design Thinking
  • Sketching
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Products designed and built to achieve business goals alone will eventually fail; personal goals of users need to be addressed.

Alan Cooper
Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

  • Design & Arts
  • Design Thinking
  • Industrial Design
  • Product Development
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What users say they want is rarely the solution that would best solve their problems. User requests are symptoms of unmet goals and needs, not the solutions.

Doug Collins
Doug Collins

UX designer, writer speaker, mentor within the UX community and the founder and leader of The NUXers, a Denver-based group aimed at giving new UX professionals the skills they need to be successful in the business world. 

  • UX Design
  • Design Thinking
  • Problem Solving
  • Product Design
  • Usability
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