Products designed and built to achieve business goals alone will eventually fail; personal goals of users need to be addressed.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
What users say they want is rarely the solution that would best solve their problems. User requests are symptoms of unmet goals and needs, not the solutions.
UX designer, writer speaker, mentor within the UX community and the founder and leader of The NUXers, a Denver-based group aimed at giving new UX professionals the skills they need to be successful in the business world.
If value goes out to the people who use the product, it’s highly likely that value will come back to the creator. Value out equals value back in.
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).
A door may afford pulling or pushing, depending on which way it opens. When a person can see in advance whether to pull or push the door to open it, that’s a good user interface.
A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).