Beauty comes from conscious reflection and experience. It is influenced by knowledge, learning, and culture. Objects that are unattractive on the surface can give pleasure. Discordant music, for example, can be beautiful. Ugly art can be beautiful.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Beauty
Design Thinking
Psychology
If value goes out to the people who use the product, it’s highly likely that value will come back to the creator. Value out equals value back in.
Joe Natoli
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).
Design Thinking
Problem Solving
Value Proposition
Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Communication
Design Thinking
If we design and construct products in such a way that the people who use them achieve their goals, these people will be satisfied, effective, and happy and will gladly pay for the products and recommend that others do the same.
Alan Cooper
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".