Leah Buley

Design is a powerful weapon. Make pictures, not arguments, to win the war.

A veteran of the experience design industry, author of the book The User Experience Team of One, and VP of Experience at Publicis Sapient.

The User Experience Team of One: A Research and Design Survival Guide (Book) by Leah Buley

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Design & Arts

Demos & Prototyping
Design Thinking
Sketching

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Surprise me!

Sometimes, it’s necessary to develop new language to express what we’re trying to achieve. How else could a designer communicate a vision to their team or to investors if the technology doesn’t exist yet?

Alan Moore

A British designer, artist, and entrepreneur. Advised companies such as Hewlett Packard, Microsoft, and Coca Cola.

Communication
Design Thinking

In general, design failures are caused by lack of thought, not by malicious intent.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

Bad UX Design
Design Thinking

What users say they want is rarely the solution that would best solve their problems. User requests are symptoms of unmet goals and needs, not the solutions.

Doug Collins

UX designer, writer speaker, mentor within the UX community and the founder and leader of The NUXers, a Denver-based group aimed at giving new UX professionals the skills they need to be successful in the business world.

Design Thinking
Problem Solving
Product Design
Usability

Our goal isn’t to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Design Thinking
Money
Motivation
Product Design

Leah Buley

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