Value and growth are driven by adoption and usability

Business requirements generated by user requests alone drive short-term revenue, not long-term value and growth. Value and growth are driven by adoption and usability, which, in turn, is driven by understanding and developing products that resolve user problems or allow users to achieve their goals.

What users say they want is rarely the solution that would best solve their problems. User requests are symptoms of unmet goals and needs; defining those goals and needs should drive development.