One of the eternal conundrums of interaction and interface design is how to address the needs of both beginning users and expert users with a single, coherent interface.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Beauty comes from conscious reflection and experience. It is influenced by knowledge, learning, and culture. Objects that are unattractive on the surface can give pleasure. Discordant music, for example, can be beautiful. Ugly art can be beautiful.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Stories can act as vessels, carriers that help transmit information to others. In other words, stories carry things, a lesson or moral, information or a take-home message. No wonder that people tell stories for the same reasons they share word of mouth. Some narratives are about social currency, some are driven by emotions or retold for their practical value.
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
The design process is the one of sifting through the less important to find the essential.
An American football coach, and executive in the National Football League (NFL).