Products designed and built to achieve business goals alone will eventually fail; personal goals of users need to be addressed.

Alan Cooper
Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

Product designed to achieve business goals alone is not enough!

The way people do things today is often merely the product of the obsolete systems and organizations they are forced to interact with, and typically bear little resemblance to the way they would like to do things or the way they would be most effective.

Personal goals of users need to be also addressed.

If we design and construct products in such a way that the people who use them achieve their goals, these people will be satisfied, effective, and happy and will gladly pay for the products and recommend that others do the same.

Design and built products that will help people to achieve their business and personal goals, and in ways that will make them more effective.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

About Face 3: The Essentials of Interaction Design

About Face 3: The Essentials of Interaction Design (Book) by Alan Cooper

  • Design & Arts
  • Design Thinking
  • Industrial Design
  • Product Development
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