Products designed and built to achieve business goals alone will eventually fail; personal goals of users need to be addressed.

Alan Cooper
Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

If we design and construct products in such a way that the people who use them achieve their goals, these people will be satisfied, effective, and happy and will gladly pay for the products and recommend that others do the same.

— Alan Cooper, About Face 3