Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs’ agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs’ agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

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People prefer simplicity. Given the option, any sane person will choose the simple path over one that’s more complicated.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Simplicity
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The easiest way to screw up a project is to give it too much time.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Project Management
  • Strategy & Planning
  • Time Management
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There is a huge difference between being brutally honest and simply being brutal.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Other
  • Project Management
  • Clarity
  • Communication
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Simplicity is not merely a layer that can be grafted onto a business. It isn’t available in a pre-packaged version. It doesn’t work with an on/off switch.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Entrepreneurship
  • Project Management
  • Simplicity
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One of simplicity’s most outstanding attributes is that it looks, acts, and sounds perfectly natural. Your head involuntarily nods in agreement.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Marketing & Advertising
  • Simplicity
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Blunt is Simplicity. Meandering is Complexity.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Clarity
  • Life is Complex
  • Simplicity
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Good enough is not enough.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Excellence
  • Perfectionism
  • Simplicity
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Simplicity can be many things, but it’s not your ticket to a life of leisure.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Simplicity
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Marketing is the context for just about everything.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Marketing & Advertising
  • Context
  • Marketing Principles
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If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Other
  • Project Management
  • Clarity
  • Communication
  • Emails & Messages
  • Simplicity
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