Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs’ agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs’ agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Learn more

To settle for second best is a violation of the rules of simplicity, and it plants the seeds for disappointment, extra work, and more meetings. Most disturbing, it puts you in the worst possible business position: having to defend an idea you never believed in.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Excellence
  • Perfectionism
  • Simplicity
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

The easiest way to screw up a project is to give it too much time.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Project Management
  • Strategy & Planning
  • Time Management
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Blunt is Simplicity. Meandering is Complexity.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Clarity
  • Life is Complex
  • Simplicity
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

One of simplicity’s most outstanding attributes is that it looks, acts, and sounds perfectly natural. Your head involuntarily nods in agreement.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Marketing & Advertising
  • Simplicity
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Other
  • Project Management
  • Clarity
  • Communication
  • Emails & Messages
  • Simplicity
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

There is a huge difference between being brutally honest and simply being brutal.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Other
  • Project Management
  • Clarity
  • Communication
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Simplicity can be many things, but it’s not your ticket to a life of leisure.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Simplicity
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

People prefer simplicity. Given the option, any sane person will choose the simple path over one that’s more complicated.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Simplicity
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Simplicity is not merely a layer that can be grafted onto a business. It isn’t available in a pre-packaged version. It doesn’t work with an on/off switch.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Entrepreneurship
  • Project Management
  • Simplicity
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Marketing is the context for just about everything.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Marketing & Advertising
  • Context
  • Marketing Principles
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...