The simpler way isn’t always the easiest. Often it requires more time, more money, and more energy. It might require you to step on a few toes. But more times than not, it will lead to measurably better results.
Loading...Simplicity is not merely a layer that can be grafted onto a business. It isn’t available in a pre-packaged version. It doesn’t work with an on/off switch.
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
A German industrial designer closely associated with functionalist school of industrial design.
People prefer simplicity. Given the option, any sane person will choose the simple path over one that’s more complicated.
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
