UX Design

The process of supporting user behaviour through usability, usefulness, and desirability provided in the interaction with a product.

UX Design

The process of supporting user behaviour through usability, usefulness, and desirability provided in the interaction with a product.

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If you can’t measure something, you probably can’t achieve or manage it simply because you’ll never know if you’ve reached it.

Joe Natoli
Joe Natoli

UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).

  • Design & Arts
  • Project Management
  • Analytics
  • UX Design
  • UX Research
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  • Design & Arts
The cost-benefit principle in UX Design

The quality of every design aspect can be measured using the cost-benefit principle

If the costs associated with interacting with a design outweigh the benefits, the design is poor. If the benefits outweigh the costs, the design is good.

For example: How long is too long for a person to wait for a web-page to load? The answer to this question is that it depends on the benefit of the interaction.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • UX Design
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The main value driver in the future economy will be user experience and I’m very confident in the future of the UX profession — what we’ve seen so far is nothing compared with what’s to come.

Tania Vieira
Tania Vieira

An user experience designer, writer and ethical design researcher based in Lisbon.

  • Design & Arts
  • Future Trends
  • UX Design
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Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • Industrial Design
  • UX Design
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Learn more Public kiosks run an unfortunate risk of being a disease vector, so your first pass should try for noncontact inputs like voice, proximity switches, or non-contact gestural inputs.

Alan Cooper
Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

  • Design & Arts
  • Tips & Advice
  • Usability
  • UX Design
  • UX Elements
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When the point of contact between the product and the people becomes a point of friction, then the designer has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient — or just happier — by contact with the product, then the designer has succeeded.

Henry Dreyfuss
Henry Dreyfuss

An American industrial engineer, renowned for designing and improving the usability of consumer products such as Hoover vacuum cleaner or the tabletop telephone.

  • Design & Arts
  • Design Thinking
  • Industrial Design
  • Usability
  • UX Design
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When you’re designing Web pages, it’s probably a good idea to assume that everything is visual noise until proven otherwise.

Steve Krug
Steve Krug

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

  • Design & Arts
  • Website Development
  • Noise & Distraction
  • UX Design
  • Web Design
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A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • UX Design
  • Design Thinking
  • Problem Solving
  • Usability
  • UX Design
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At no point should your task require the user to hold more than seven items in their working memory at any moment.

George Armitage Miller
George Armitage Miller

An American psychologist who was one of the founders of cognitive psychology, and more broadly, of cognitive science.

  • Design & Arts
  • Laws of UX
  • Product Design
  • UX Design
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Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to the bare minimum.

Steve Krug
Steve Krug

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

  • Design & Arts
  • UI Design
  • Usability
  • UX Design
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