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Perception

Perception

Quotesthetics and Face-ism Ratio
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Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Marketing & Advertising
  • Design Principles
  • Perception
  • Psychology
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  • Marketing & Advertising
Marketing is the manipulation of perceptions

Marketing is a manipulation of perceptions

It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.

Source: The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

  • Perception
  • Psychology
  • Storytelling
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What is considered delightful depends a lot upon the context. The actions of a kitten or human baby may be judged fun and cute, but the very same actions performed by a cat or human adult can be judged irritating or disgusting.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Perception
  • Product Design
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Communist Propaganda Lenin
  • Marketing & Advertising
The Exposure Effect – Communist Propaganda Lenin

The exposure effect

The exposure effect has always been a primary tool of propagandists. Ubiquitous positive depictions, such as these of Vladimir Lenin, are commonly used to increase the likeability and support of political leaders. Similar techniques are used in marketing, advertising, and electoral campaigns.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Influencers
  • Perception
  • Psychology
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We don’t see things as they are, we see them as we are.

Anaïs Nin
Anaïs Nin

A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.

  • Design & Arts
  • Marketing & Advertising
  • Context
  • Influencers
  • Perception
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  • Design & Arts
  • Marketing & Advertising
The effect of face-ism in media and advertising!

The effect of face-ism in media and advertising!

It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.

This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • Perception
  • Psychology
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When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Famous Products
  • Industrial Design
  • Perception
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Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

Al Ries
Al Ries

A legendary branding strategist, author and originator of the concept of Positioning.

  • Marketing & Advertising
  • Perception
  • Storytelling
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Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.

Daniel Kahneman
Daniel Kahneman

An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.

  • Entrepreneurship
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  • History
  • Illusion of Reality
  • Inspiration
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