Marketing & Advertising

The fear of being influenced affects our sense of reality

Can we trust our own judgements? Or are we all victims of clever marketing techniques?

Election hackers and commercial influencers have wildly different aims, but both contribute to the unreal, distrustful tenor of our times, in which a language of fakery, deception, and inauthenticity has become fundamental to how we interpret the world. The fear of being influenced affects our sense of reality and our ability to trust our own judgments about what is true.

Source: A History of the Influencer — from Shakespeare to Instagram (Article)

Influencers
Online Marketing
Perception
Social Media

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Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design & Arts
Marketing & Advertising
Design Principles
Perception
Psychology

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What is considered delightful depends a lot upon the context. The actions of a kitten or human baby may be judged fun and cute, but the very same actions performed by a cat or human adult can be judged irritating or disgusting.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

Design & Arts
Perception
Product Design

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Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

Al Ries

A legendary branding strategist, author and originator of the concept of Positioning.

Marketing & Advertising
Perception
Storytelling

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Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.

Daniel Kahneman

An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.

Entrepreneurship
Other
History
Illusion of Reality
Inspiration
Perception
Storytelling

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We don’t see things as they are, we see them as we are.

Anaïs Nin

A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.

Design & Arts
Marketing & Advertising
Context
Influencers
Perception

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When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Design & Arts
Famous Products
Industrial Design
Perception

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Design & Arts
Marketing & Advertising

The effect of face-ism in media and advertising!

It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.

This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

Design Principles
Perception
Psychology

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Our perception of things can be altered simply be the angle we choose to look at something.

Keri Smith

Canadian conceptual artist and author of several bestselling books including How to be an Explorer of the World - The Portable Life/Art Museum.

Design & Arts
Inspiration
Perception

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Design & Arts
Marketing & Advertising

Face-ism – The ratio of face to body in an image perception!

Face-ism ratio, the ratio of face to body, influences the way people on images are perceived!

It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

Design Principles
Perception
Psychology

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Perception

Can we trust our own judgements? Or are we all victims of clever marketing techniques?

William Lidwell

Donald A. Norman

Al Ries

Daniel Kahneman

Anaïs Nin

Jony Ive

The effect of face-ism in media and advertising!

Keri Smith

Face-ism ratio, the ratio of face to body, influences the way people on images are perceived!

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