Keri Smith
Canadian conceptual artist and author of several bestselling books including How to be an Explorer of the World - The Portable Life/Art Museum.
- Design & Arts
- Creativity
- Inspiration
- Perception
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Perception
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Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.
William Lidwell
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
- Design & Arts
- Marketing & Advertising
- Design Principles
- Perception
- Psychology
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When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
- Design & Arts
- Famous Products
- Industrial Design
- Perception
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Anaïs Nin
A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.
- Design & Arts
- Marketing & Advertising
- Context
- Influencers
- Perception
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Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.
Al Ries
A legendary branding strategist, author and originator of the concept of Positioning.
- Marketing & Advertising
- Perception
- Storytelling
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It is a known condition that when you begin to pay attention to something you have never really looked at before you will begin to see it everywhere. You eventually begin to feel as if the thing is out to find you, instead of the other way around.
Keri Smith
Canadian conceptual artist and author of several bestselling books including How to be an Explorer of the World - The Portable Life/Art Museum.
- Design & Arts
- Familiarity
- Inspiration
- Novelty
- Perception
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- Marketing & Advertising
The effect of face-ism in media and advertising!
The effect of face-ism in media and advertising!
It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.
This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.
Learn more Great designers understand the powerful role that psychology plays in visual perception. What happens when someone’s eye meets your design creations? How does their mind react to the message your piece is sharing?
Laura Busche
Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.
- Design & Arts
- Perception
- Psychology
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The fear of being influenced affects our sense of reality
Can we trust our own judgements? Or are we all victims of clever marketing techniques?
Election hackers and commercial influencers have wildly different aims, but both contribute to the unreal, distrustful tenor of our times, in which a language of fakery, deception, and inauthenticity has become fundamental to how we interpret the world. The fear of being influenced affects our sense of reality and our ability to trust our own judgments about what is true.
Source: A History of the Influencer — from Shakespeare to Instagram (Article)
- Influencers
- Online Marketing
- Perception
- Social Media
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Marketing is the manipulation of perceptions
Marketing is a manipulation of perceptions
It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.
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