Context

Context

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Design happens in context. And research is simply understanding that context.

Erika Hall
Erika Hall

Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.

  • UX Design
  • Context
  • UX Research
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Background Noise Kenneth Hiebert
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Anything that is everywhere becomes background noise or wallpaper that we do not see.

Kenneth J. Hiebert
Kenneth J. Hiebert

A professor of graphic design at the University of the Arts in Philadelphia.

  • Design & Arts
  • Marketing & Advertising
  • Context
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The truth is, all design is subjective. What one person likes, another person hates. What works in one context could fail miserably in another. This is why design is such a difficult thing to talk about, especially with people who aren’t designers.

Tom Greever
Tom Greever

An experienced product and design leader with a successful track record leading product and UX design teams from strategy to delivery. Author of the book Articulating Design Decisions.

  • Design & Arts
  • Project Management
  • Communication
  • Context
  • Subjectivity
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If you’re a baker, making bread, you’re a baker. If you make the best bread in the world, you’re not an artist, but if you bake the bread in the gallery, you’re an artist. So the context makes the difference.

Marina Abramović
Marina Abramović

A Serbian conceptual and performance artist, philanthropist, writer, and film-maker.

  • Design & Arts
  • Marketing & Advertising
  • Art
  • Context
  • Market Positioning
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Marketing is the context for just about everything.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Marketing & Advertising
  • Context
  • Marketing Principles
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We don’t see things as they are, we see them as we are.

Anaïs Nin
Anaïs Nin

A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.

  • Design & Arts
  • Marketing & Advertising
  • Context
  • Influencers
  • Perception
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