Domain: Marketing & Advertising

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Focus on benefits, not features! Benefits sell, features don’t. Benefits also help build stories, which customers can relate to. People are wired to see their lives as a narrative, a story to share with others.

Wizards of UX

This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!

Design & Arts
Marketing & Advertising
Product Design
Storytelling

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If everything is a great deal, then, in fact, nothing is a great deal.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Marketing & Advertising
Communication
Content Creation
Content Marketing
Persuasion

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Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Marketing & Advertising
Communication
Content Creation
Content Marketing
Contrast
Persuasion

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The vision is key. Once you know what you want to achieve, it’s much easier to persevere in your quest to get it done.

Seth Godin

An author and former Vice President of Direct Marketing at Yahoo!

Marketing & Advertising
Project Management
Being Disciplined
Perseverance
Vision

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80/20 applies to almost everything in business that you can count. Almost every frustration you have in sales has something to do with ignoring 80/20 principle.

Perry Marshall

One of the most expensive business consultants in the world.

Entrepreneurship
Marketing & Advertising
Marketing Principles
Sales

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People read what interests them, and sometimes it’s an ad.

Howard Gossage

Advertising innovator and iconoclast during the "Mad Men" era, frequently referred to as "The Socrates of San Francisco."

Marketing & Advertising
Content Creation
Copywriting

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Price is only relevant if customers can’t distinguish your product from competing alternatives. A unique, useful product doesn’t need to compete on price.

Scott A. Dennison

American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.

Entrepreneurship
Marketing & Advertising
Pricing

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One way or another, we’re all conspicuous consumers. We use purchases to flaunt our wealth. We buy things not so much for purely personal enjoyment as for showing off or keeping up with the Joneses.