Marketing & Advertising

Marketing & Advertising

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Stories can act as vessels, carriers that help transmit information to others. In other words, stories carry things, a lesson or moral, information or a take-home message. No wonder that people tell stories for the same reasons they share word of mouth. Some narratives are about social currency, some are driven by emotions or retold for their practical value.

Jonah Berger
Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Storytelling
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Motivation is the art of getting people to do what you want them to do because they want to.

Dwight David
Dwight David "Ike" Eisenhower

An American army general who served as the 34th president of the United States from 1953 to 1961.

  • Marketing & Advertising
  • Motivation
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Stories are an important source of cultural learning that help us make sense of the world. They provide a quick and easy way for people to acquire lots of knowledge in a vivid and engaging fashion.

Jonah Berger
Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Storytelling
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As a copywriter, you create the ideas that give marketing its soul.

Tom Albrighton
Tom Albrighton

UK-based copywriter and author of books on content writing.

  • Marketing & Advertising
  • Content Creation
  • Copywriting
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For new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Entrepreneurship
  • Marketing & Advertising
  • Innovation & Adaptation
  • Novelty
  • Product Design
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  • Marketing & Advertising
Jonah Berger – Evolution video, a clever Trojan Horse for Dove products

Evolution video clip, a clever Trojan Horse for Dove products

The famous “Evolution” video cost only a little over one hundred thousand dollars to make, and got more than 16 million views. It netted Dove hundreds of millions of dollars in exposure. The clip won numerous industry awards and more than tripled the website traffic the company received from Dove’s 2006 Super Bowl ad.

Source: Contagious: Why Things Catch On (Book) by Jonah Berger

  • Content Creation
  • Storytelling
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Limited Supply Scarcity
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People tend to pay more for things that are rare. Generate a sense of exclusivity around your brand. Scarcity can help increase your margins and help you build an elite customer base. Focus on the quality rather than quantity of clients, and you’ll secure your brand’s future.

Scott A. Dennison
Scott A. Dennison

American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.

  • Entrepreneurship
  • Marketing & Advertising
  • Branding
  • Pricing
  • Scarcity
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Price is only relevant if customers can’t distinguish your product from competing alternatives. A unique, useful product doesn’t need to compete on price.

Scott A. Dennison
Scott A. Dennison

American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.

  • Entrepreneurship
  • Marketing & Advertising
  • Pricing
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The right idea is often the opposite of the obvious.

Alex F. Osborn
Alex F. Osborn

An American advertising executive and the author of the creativity technique named brainstorming.

  • Design & Arts
  • Marketing & Advertising
  • Creativity & Ideas
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Messages don’t prompt the brain to action. But as ideas, they do!

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

  • Marketing & Advertising
  • Content Marketing
  • Copywriting
  • Creativity & Ideas
  • Persuasion
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