Alex F. Osborn
An American advertising executive and the author of the creativity technique named brainstorming.
- Design & Arts
- Marketing & Advertising
- Creativity & Ideas
An American advertising executive and the author of the creativity technique named brainstorming.
What is the safest place to hide a body?
The second page of Google.
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
When marketers go out with a budget, and that budget is meant to communicate the wonderful experience customers will have, things fall apart if all the other factors such as production, logistics or finance aren’t lined up to deliver the promised experience.
Internationally recognized authority and pioneer in online marketing.
One way or another, we’re all conspicuous consumers. We use purchases to flaunt our wealth. We buy things not so much for purely personal enjoyment as for showing off or keeping up with the Joneses.
An professor of economics and a research associate at the Future of Humanity Institute of Oxford University.
Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
Copywriting is like a bridge. On one side is the person who will read your copy. On the other side is you, along with whatever you’re selling. Your job is to get the reader to cross the bridge.
UK-based copywriter and author of books on content writing.
Stories are an important source of cultural learning that help us make sense of the world. They provide a quick and easy way for people to acquire lots of knowledge in a vivid and engaging fashion.
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
Motivation is the art of getting people to do what you want them to do because they want to.
An American army general who served as the 34th president of the United States from 1953 to 1961.
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