Marketing & Advertising

Marketing & Advertising

Learn more

The right idea is often the opposite of the obvious.

Alex F. Osborn
Alex F. Osborn

An American advertising executive and the author of the creativity technique named brainstorming.

  • Design & Arts
  • Marketing & Advertising
  • Creativity & Ideas
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

If everything is a great deal, then, in fact, nothing is a great deal.

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Content Marketing
  • Persuasion
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

When marketers go out with a budget, and that budget is meant to communicate the wonderful experience customers will have, things fall apart if all the other factors such as production, logistics or finance aren’t lined up to deliver the promised experience.

Bryan Eisenberg
Bryan Eisenberg

Internationally recognized authority and pioneer in online marketing.

  • Marketing & Advertising
  • Being Organised
  • Business
  • Collaboration
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Conspicuous Consumption Luxury
Learn more

One way or another, we’re all conspicuous consumers. We use purchases to flaunt our wealth. We buy things not so much for purely personal enjoyment as for showing off or keeping up with the Joneses.

Robin Hanson
Robin Hanson

An professor of economics and a research associate at the Future of Humanity Institute of Oxford University.

  • Marketing & Advertising
  • Consumer Behaviour
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Storytelling
Learn more

Engagement on the web has an awful lot to do with telling a good story.

Eric Karjaluoto
Eric Karjaluoto

The creative director at smashLAB and the founder of MakeFive.

  • Marketing & Advertising
  • Content Marketing
  • Storytelling
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Content Marketing
  • Contrast
  • Persuasion
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Copywriting is like a bridge. On one side is the person who will read your copy. On the other side is you, along with whatever you’re selling. Your job is to get the reader to cross the bridge.

Tom Albrighton
Tom Albrighton

UK-based copywriter and author of books on content writing.

  • Marketing & Advertising
  • Content Creation
  • Copywriting
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Stories are an important source of cultural learning that help us make sense of the world. They provide a quick and easy way for people to acquire lots of knowledge in a vivid and engaging fashion.

Jonah Berger
Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Storytelling
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Motivation is the art of getting people to do what you want them to do because they want to.

Dwight David
Dwight David "Ike" Eisenhower

An American army general who served as the 34th president of the United States from 1953 to 1961.

  • Marketing & Advertising
  • Motivation
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...