Strategy & Planning

Strategy & Planning

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Research is an excellent prophylactic against unexpected complexity.

Erika Hall
Erika Hall

Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.

  • UX Design
  • Complexity
  • Strategy & Planning
  • UX Research
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The easiest way to screw up a project is to give it too much time.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Project Management
  • Strategy & Planning
  • Time Management
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To achieve great things, two things are needed; a plan, and not quite enough time.

Leonard Bernstein
Leonard Bernstein

American conductor, composer, pianist, music educator, author, and humanitarian. The first American conductor to receive international acclaim. One of the most important conductors of his time.

  • Project Management
  • Strategy & Planning
  • Time Management
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Strategy is empty without change, empty without passion, and empty without people willing to confront the void.

Seth Godin
Seth Godin

An author and former Vice President of Direct Marketing at Yahoo!

  • Entrepreneurship
  • Project Management
  • Strategy & Planning
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  • Marketing & Advertising
Fad is a wave in the ocean, and a trend is the tide

Fad is a wave in the ocean, while a trend is the tide

A fad gets a lot of hype, and a trend gets very little. Like a wave, a fad is very visible, but it goes up and down in a big hurry. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good.

Source: The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

  • Future Trends
  • Strategy & Planning
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It’s easy to be optimistic, but it’s more helpful to think about trade-offs and fallback plans in a cool moment before you get started.

Erika Hall
Erika Hall

Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.

  • UX Design
  • Critical Thinking
  • Strategy & Planning
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No man is an island, and inside a business, no project is either.

Joe Natoli
Joe Natoli

UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).

  • Project Management
  • Collaboration
  • Strategy & Planning
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