It’s better to adjust the scope intentionally at the start than be surprised when new information pops up down the road to amend your plans. Research is an excellent prophylactic against unexpected complexity.
If you can’t measure something, you probably can’t achieve or manage it simply because you’ll never know if you’ve reached it.
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).
Modern technology can be complex, but complexity by itself is neither good nor bad: it is confusion that is bad.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
The total complexity of a system is a constant: as we make the person’s interaction simpler, the hidden complexity behind the scenes increases.
A pioneering computer scientist who helped make it easier for us to interact with computers, whether cutting and pasting text or selecting text by dragging a cursor through it. Tesler worked at Xerox PARC, Apple, Amazon, and Yahoo!
Research matters even if you’re designing something you believe to be totally novel, current behaviours determine whether your design has a chance of being relevant and intelligible to the participants.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
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