It’s better to adjust the scope intentionally at the start than be surprised when new information pops up down the road to amend your plans. Research is an excellent prophylactic against unexpected complexity.
The important part of listening to project stakeholders is to hear what isn’t being said. Often, what people say and what they mean can be two completely different things.
An experienced product and design leader with a successful track record leading product and UX design teams from strategy to delivery. Author of the book Articulating Design Decisions.
The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Showing your colleagues and clients the messy design process can be a bit like making sausage: sometimes it can ruin their appetite for the meal.
A veteran of the experience design industry, author of the book The User Experience Team of One, and VP of Experience at Publicis Sapient.
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