It’s better to adjust the scope intentionally at the start than be surprised when new information pops up down the road to amend your plans. Research is an excellent prophylactic against unexpected complexity.
The major cause of complicated, confusing, frustrating systems is not complexity: It is poor design which leads to the emotional distress we have come to associate with modern technology. Good design can provide a desirable, pleasurable sense of empowerment.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Showing your colleagues and clients the messy design process can be a bit like making sausage: sometimes it can ruin their appetite for the meal.
A veteran of the experience design industry, author of the book The User Experience Team of One, and VP of Experience at Publicis Sapient.
Familiarity breeds assumptions and blind spots. Nothing slows down design and development projects as much as arguing over personal opinions.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
It’s easy to be optimistic, but it’s more helpful to think about trade-offs and fallback plans in a cool moment before you get started.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
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