Design Thinking

Design Thinking

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Beauty comes from conscious reflection and experience. It is influenced by knowledge, learning, and culture. Objects that are unattractive on the surface can give pleasure. Discordant music, for example, can be beautiful. Ugly art can be beautiful.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Beauty
  • Design Thinking
  • Psychology
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Our goal isn’t to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Entrepreneurship
  • Design Thinking
  • Money
  • Motivation
  • Product Design
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The path to a clean, complete, well-considered product is messy, messy, messy.

Leah Buley
Leah Buley

A veteran of the experience design industry, author of the book The User Experience Team of One, and VP of Experience at Publicis Sapient.

  • Design & Arts
  • Complexity
  • Design Process
  • Design Thinking
  • Product Development
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Design is a powerful weapon. Make pictures, not arguments, to win the war.

Leah Buley
Leah Buley

A veteran of the experience design industry, author of the book The User Experience Team of One, and VP of Experience at Publicis Sapient.

  • Design & Arts
  • Demos & Prototyping
  • Design Thinking
  • Sketching
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UX design is the creation of optimal experience through the conversion of user needs into design solutions.

Dr Nick Fine PhD
Dr Nick Fine PhD

Seasoned UX researcher and designer with a PhD in Human-Computer Interaction, known for saving UX through scientific thinking and for his work on “Personalising Interaction Using User Interface Skins”.

  • UX Design
  • Design Thinking
  • Seeking Solutions
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What users say they want is rarely the solution that would best solve their problems. User requests are symptoms of unmet goals and needs, not the solutions.

Doug Collins
Doug Collins

UX designer, writer speaker, mentor within the UX community and the founder and leader of The NUXers, a Denver-based group aimed at giving new UX professionals the skills they need to be successful in the business world. 

  • UX Design
  • Design Thinking
  • Problem Solving
  • Product Design
  • Usability
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If value goes out to the people who use the product, it’s highly likely that value will come back to the creator. Value out equals value back in.

Joe Natoli
Joe Natoli

UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).

  • Design & Arts
  • Design Thinking
  • Problem Solving
  • Value Proposition
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In general, design failures are caused by lack of thought, not by malicious intent.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Bad UX Design
  • Design Thinking
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The design process is the one of sifting through the less important to find the essential.

Vince Lombardi
Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

  • Design & Arts
  • Design Thinking
  • Industrial Design
  • UX Design
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A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • UX Design
  • Design Thinking
  • Problem Solving
  • Usability
  • UX Design
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