Tom Albrighton
UK-based copywriter and author of books on content writing.
- Marketing & Advertising
- Content Creation
- Copywriting
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Copywriting
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Howard Gossage
Advertising innovator and iconoclast during the "Mad Men" era, frequently referred to as "The Socrates of San Francisco."
- Marketing & Advertising
- Content Creation
- Copywriting
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Poorly written error messages can legitimately impact the health of our users by increasing their stress when errors occur. Make sure the voice and tone align with your brand and target personas, and avoid the use of jargon and technical language when possible.
Jennifer Aldrich
A UX-obsessed product designer and writer whose work has appeared in publications such as Creative Bloq, UX Magazine, A List Apart and list goes on. She has spent the last 15 years working mostly for SaaS start-ups.
- UX Design
- Copywriting
- Messaging
- UX Writing
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Steve Adams
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
- Marketing & Advertising
- Content Marketing
- Copywriting
- Creativity & Ideas
- Persuasion
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Copywriting is like a bridge. On one side is the person who will read your copy. On the other side is you, along with whatever you’re selling. Your job is to get the reader to cross the bridge.
Tom Albrighton
UK-based copywriter and author of books on content writing.
- Marketing & Advertising
- Content Creation
- Copywriting
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When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.
Steve Adams
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
- Marketing & Advertising
- Content Marketing
- Copywriting
- Creativity & Ideas
- Persuasion
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The psychological response people have to poorly crafted error messages can be extremely jarring. The impact that friendly error messages can have on UX is incredible.
Jennifer Aldrich
A UX-obsessed product designer and writer whose work has appeared in publications such as Creative Bloq, UX Magazine, A List Apart and list goes on. She has spent the last 15 years working mostly for SaaS start-ups.
- UX Design
- Copywriting
- Messaging
- UX Writing
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Nobody cares! Your reader isn’t eagerly waiting for your [marketing] copy. In fact, they’d rather not read it at all. You have literally seconds to capture their attention before it jumps to something else.
Tom Albrighton
UK-based copywriter and author of books on content writing.
- Marketing & Advertising
- Content Creation
- Copywriting
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