Content Marketing

Content Marketing

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If everything is a great deal, then, in fact, nothing is a great deal.

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Content Marketing
  • Persuasion
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Messages don’t prompt the brain to action. But as ideas, they do!

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

  • Marketing & Advertising
  • Content Marketing
  • Copywriting
  • Creativity & Ideas
  • Persuasion
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Ideas are more powerful than guns. We would not let our enemies have guns; why should we let them have ideas?

Joseph Stalin
Joseph Stalin

Georgian revolutionary and political leader who governed the Soviet Union from 1924 until his death in 1953.

  • Marketing & Advertising
  • Content Marketing
  • Ideas
  • Messaging
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When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

  • Marketing & Advertising
  • Content Marketing
  • Copywriting
  • Creativity & Ideas
  • Persuasion
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Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Content Marketing
  • Contrast
  • Persuasion
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Storytelling
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Engagement on the web has an awful lot to do with telling a good story.

Eric Karjaluoto
Eric Karjaluoto

The creative director at smashLAB and the founder of MakeFive.

  • Marketing & Advertising
  • Content Marketing
  • Storytelling
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