Steve Adams
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
- Marketing & Advertising
- Communication
- Content Creation
- Content Marketing
- Persuasion
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Communication
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Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.
Steve Adams
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
- Marketing & Advertising
- Communication
- Content Creation
- Content Marketing
- Contrast
- Persuasion
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Stories are an important source of cultural learning that help us make sense of the world. They provide a quick and easy way for people to acquire lots of knowledge in a vivid and engaging fashion.
Jonah Berger
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
- Marketing & Advertising
- Communication
- Content Creation
- Storytelling
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Branding is accomplished only when we have a relevant message that is repeated with enough frequency to become stored in chemical memory.
Bryan Eisenberg
Internationally recognized authority and pioneer in online marketing.
- Marketing & Advertising
- Branding
- Communication
- Messaging
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Stories can act as vessels, carriers that help transmit information to others. In other words, stories carry things, a lesson or moral, information or a take-home message. No wonder that people tell stories for the same reasons they share word of mouth. Some narratives are about social currency, some are driven by emotions or retold for their practical value.
Jonah Berger
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
- Marketing & Advertising
- Communication
- Content Creation
- Storytelling
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Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
- Other
- Project Management
- Clarity
- Communication
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Volodymyr Zelenskyy
A Ukrainian politician, former actor and comedian, who is the sixth and current president of Ukraine.
- Other
- Communication
- Influencers
- Inspiration
- Messaging
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The difference between a good designer and a great designer is in their ability to articulate how their solution solves the problem in a way that’s compelling, fosters agreement, and gets the support needed to move forward.
Tom Greever
An experienced product and design leader with a successful track record leading product and UX design teams from strategy to delivery. Author of the book Articulating Design Decisions.
- Design & Arts
- UX Design
- Collaboration
- Communication
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The important part of listening to project stakeholders is to hear what isn’t being said. Often, what people say and what they mean can be two completely different things.
Tom Greever
An experienced product and design leader with a successful track record leading product and UX design teams from strategy to delivery. Author of the book Articulating Design Decisions.
- Project Management
- UX Design
- Collaboration
- Communication
- UX Research
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The truth is, all design is subjective. What one person likes, another person hates. What works in one context could fail miserably in another. This is why design is such a difficult thing to talk about, especially with people who aren’t designers.
Tom Greever
An experienced product and design leader with a successful track record leading product and UX design teams from strategy to delivery. Author of the book Articulating Design Decisions.
- Design & Arts
- Project Management
- Communication
- Context
- Subjectivity
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