William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

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Familiarity plays a primary role in aesthetic appeal and acceptance; people like things more when frequently exposed to them.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Beauty
  • Novelty
  • Psychology
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Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • Industrial Design
  • UX Design
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People do judge books by their covers, internet sites by their first pages, and buildings by their lobbies.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • First Impression
  • Psychology
  • UX Design
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The level of control provided by a system should be related to the proficiency and experience levels of the people using the system.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • UI Design
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Quotesthetics and Face-ism Ratio
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Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Marketing & Advertising
  • Design Principles
  • Perception
  • Psychology
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  • Design & Arts
The cost-benefit principle in UX Design

The quality of every design aspect can be measured using the cost-benefit principle

If the costs associated with interacting with a design outweigh the benefits, the design is poor. If the benefits outweigh the costs, the design is good.

For example: How long is too long for a person to wait for a web-page to load? The answer to this question is that it depends on the benefit of the interaction.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • UX Design
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The impression, and not just the first one, is largely formed at the entry point, physical or attentional, to a system or environment. People do judge books by their covers and Internet sites by their first pages.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • UX Design
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People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • First Impression
  • UX Design
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  • Design & Arts
  • Marketing & Advertising
The effect of face-ism in media and advertising!

The effect of face-ism in media and advertising!

It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.

This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • Perception
  • Psychology
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  • Design & Arts
Design Principles – Constrains simplify usability and minimize errors

Use constraints to improve the clarity, usability and intuitiveness of your design

Constrains, as methods of limiting the actions that can be performed on a system, simplify usability and minimize errors. For example, dimming or hiding options that are not available at a particular time effectively constrains the options that can be selected.

Proper application of constraints in this fashion makes designs easier to use and dramatically reduces the probability of error during interaction. Simply put; constrains simplify usability and minimize errors!

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • UX Design
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