William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Marketing & Advertising
The effect of face-ism in media and advertising!

The effect of face-ism in media and advertising!

It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.

This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • Perception
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

The level of control provided by a system should be related to the proficiency and experience levels of the people using the system.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • UI Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
  • Design & Arts
The level of control and the experience level of the people using the system

The level of control provided by a system should be related to the proficiency and experience levels of the people using the system

Since accommodating multiple methods increases the complexity of the system, the number of methods for any given task should be limited to two—one for beginners, and one for experts.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • UI Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

People do judge books by their covers, internet sites by their first pages, and buildings by their lobbies.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • First Impression
  • Psychology
  • UX Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Quotesthetics and Face-ism Ratio
Learn more

Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Marketing & Advertising
  • Design Principles
  • Perception
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • First Impression
  • UX Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
  • Design & Arts
The cost-benefit principle in UX Design

The quality of every design aspect can be measured using the cost-benefit principle

If the costs associated with interacting with a design outweigh the benefits, the design is poor. If the benefits outweigh the costs, the design is good.

For example: How long is too long for a person to wait for a web-page to load? The answer to this question is that it depends on the benefit of the interaction.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • UX Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Design Principles
  • Industrial Design
  • UX Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Familiarity plays a primary role in aesthetic appeal and acceptance; people like things more when frequently exposed to them.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Beauty
  • Novelty
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Quotesthetics and Face-ism Ratio
  • Design & Arts
  • Marketing & Advertising
Face-ism – The ratio of face to body in an image perception!

Face-ism ratio, the ratio of face to body, influences the way people on images are perceived!

It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • Perception
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...